The Persuaders

The Persuaders

Author: Anand Giridharadas

Publisher: Vintage

Published: 2023-10-17

Total Pages: 353

ISBN-13: 0593312643

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NEW YORK TIMES BESTSELLER • An insider account of activists, politicians, educators, and everyday citizens working to change minds, bridge divisions, and fight for democracy—from disinformation fighters to a leader of Black Lives Matter to Bernie Sanders and Alexandria Ocasio-Cortez and more—by the best-selling author of Winners Take All and award-winning former New York Times columnist “Anand Giridharadas shows the way we get real progressive change in America—by refusing to write others off, building more welcoming movements, and rededicating ourselves to the work of changing minds.” —Robert B. Reich, best-selling author of The System The lifeblood of any free society is persuasion: changing other people’s minds in order to change things. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. Americans increasingly write one another off instead of seeking to win one another over. Debates are framed in moralistic terms, with enemies battling the righteous. Movements for justice build barriers to entry, instead of on-ramps. Political parties focus on mobilizing the faithful rather than wooing the skeptical. And leaders who seek to forge coalitions are labeled sellouts. In The Persuaders, Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. We meet a leader of Black Lives Matter; a trailblazer in the feminist resistance to Trumpism; white parents at a seminar on raising adopted children of color; Bernie Sanders and Alexandria Ocasio-Cortez; a team of door knockers with an uncanny formula for changing minds on immigration; an ex-cult member turned QAnon deprogrammer; and, hovering menacingly offstage, Russian operatives clandestinely stoking Americans’ fatalism about one another. As the book’s subjects grapple with how to call out threats and injustices while calling in those who don’t agree with them but just might one day, they point a way to healing, and changing, a fracturing country.


Book Synopsis The Persuaders by : Anand Giridharadas

Download or read book The Persuaders written by Anand Giridharadas and published by Vintage. This book was released on 2023-10-17 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • An insider account of activists, politicians, educators, and everyday citizens working to change minds, bridge divisions, and fight for democracy—from disinformation fighters to a leader of Black Lives Matter to Bernie Sanders and Alexandria Ocasio-Cortez and more—by the best-selling author of Winners Take All and award-winning former New York Times columnist “Anand Giridharadas shows the way we get real progressive change in America—by refusing to write others off, building more welcoming movements, and rededicating ourselves to the work of changing minds.” —Robert B. Reich, best-selling author of The System The lifeblood of any free society is persuasion: changing other people’s minds in order to change things. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. Americans increasingly write one another off instead of seeking to win one another over. Debates are framed in moralistic terms, with enemies battling the righteous. Movements for justice build barriers to entry, instead of on-ramps. Political parties focus on mobilizing the faithful rather than wooing the skeptical. And leaders who seek to forge coalitions are labeled sellouts. In The Persuaders, Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. We meet a leader of Black Lives Matter; a trailblazer in the feminist resistance to Trumpism; white parents at a seminar on raising adopted children of color; Bernie Sanders and Alexandria Ocasio-Cortez; a team of door knockers with an uncanny formula for changing minds on immigration; an ex-cult member turned QAnon deprogrammer; and, hovering menacingly offstage, Russian operatives clandestinely stoking Americans’ fatalism about one another. As the book’s subjects grapple with how to call out threats and injustices while calling in those who don’t agree with them but just might one day, they point a way to healing, and changing, a fracturing country.

The Persuaders

The Persuaders

Author: James Garvey

Publisher: Icon Books Ltd

Published: 2016-02-04

Total Pages: 313

ISBN-13: 1848316984

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'A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds' Sunday Times Includes brand new material covering the US election and Brexit Every day, many people will try to change your mind, but they won't reason with you. Instead, you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It's a profound shift in the way we interact with one another. Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders. How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world? Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now.


Book Synopsis The Persuaders by : James Garvey

Download or read book The Persuaders written by James Garvey and published by Icon Books Ltd. This book was released on 2016-02-04 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds' Sunday Times Includes brand new material covering the US election and Brexit Every day, many people will try to change your mind, but they won't reason with you. Instead, you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It's a profound shift in the way we interact with one another. Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders. How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world? Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now.

Persuader

Persuader

Author: Lee Child

Publisher: Dell

Published: 2003-05-13

Total Pages: 498

ISBN-13: 0440333865

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THE #1 NEW YORK TIMES BESTSELLING JACK REACHER SERIES THAT INSPIRED TWO MAJOR MOTION PICTURES—THE INSPIRATION FOR SEASON THREE OF THE HIT STREAMING SERIES REACHER! “Gripping and suspenseful . . . Child ratchets up the suspense to new heights.”—The Denver Post Jack Reacher lives for the moment. Without a home. Without commitment. And with a burning desire to right wrongs—and rewrite his own agonizing past. DEA Susan Duffy is living for the future, knowing that she has made a terrible mistake by putting one of her own female agents into a death trap within a heavily guarded Maine mansion. Staging a brilliant ruse, Reacher hurtles into the dark heart of a vast criminal enterprise. Trying to rescue an agent whose time is running out, Reacher enters a crime lord’s waterfront fortress. There he will find a world of secrecy and violence—and confront some unfinished business from his own past.


Book Synopsis Persuader by : Lee Child

Download or read book Persuader written by Lee Child and published by Dell. This book was released on 2003-05-13 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE #1 NEW YORK TIMES BESTSELLING JACK REACHER SERIES THAT INSPIRED TWO MAJOR MOTION PICTURES—THE INSPIRATION FOR SEASON THREE OF THE HIT STREAMING SERIES REACHER! “Gripping and suspenseful . . . Child ratchets up the suspense to new heights.”—The Denver Post Jack Reacher lives for the moment. Without a home. Without commitment. And with a burning desire to right wrongs—and rewrite his own agonizing past. DEA Susan Duffy is living for the future, knowing that she has made a terrible mistake by putting one of her own female agents into a death trap within a heavily guarded Maine mansion. Staging a brilliant ruse, Reacher hurtles into the dark heart of a vast criminal enterprise. Trying to rescue an agent whose time is running out, Reacher enters a crime lord’s waterfront fortress. There he will find a world of secrecy and violence—and confront some unfinished business from his own past.

The Persuaders-The Series

The Persuaders-The Series

Author: Scott V. Palmer

Publisher:

Published: 2020-07-31

Total Pages: 180

ISBN-13: 9781647864231

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Book Synopsis The Persuaders-The Series by : Scott V. Palmer

Download or read book The Persuaders-The Series written by Scott V. Palmer and published by . This book was released on 2020-07-31 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Hidden Persuaders

The Hidden Persuaders

Author: Vance Packard

Publisher: Ig Publishing

Published: 2007

Total Pages: 0

ISBN-13: 9780978843106

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A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.


Book Synopsis The Hidden Persuaders by : Vance Packard

Download or read book The Hidden Persuaders written by Vance Packard and published by Ig Publishing. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.

The Persuaders Guide To Eliminating Resistance And Getting Compliance

The Persuaders Guide To Eliminating Resistance And Getting Compliance

Author: Jack N. Raven

Publisher: Gem delos Santos

Published: 2015-09-17

Total Pages: 31

ISBN-13: 1310367191

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If you are a Persuader (who isn't), this book can teach you techniques of persuasion that will allow you to navigate the persuasion, and make your offers (or get them to do what you want) while minimizing -- even com,pletely eliminating resistance from their heads! The goal of this book is to introduce a special way of looking and treating the persuasion process, so that resistances are targetted and neutralized, while giving you unprecedented leverage in how to control people much more smoothly and consistently. You can collect all the trial closes and fancy shmancy persuasion techniques in the world -- but if you lack the innergame or how to see the whole picture? You wont successfully persuade and get the Compliance (acceptance of offer, target makes the desired action etc.)! If you can master resistance? You can master persuasion! And No persuader can succeed without mastering neutralization of resistance. For my readers interested in subjects on how to be a Spy, or on how to be a Con artist? Well this book does not cover those subjects directly, HOWEVER to learn how to spy for example requires the skillsets of getting compliance and simple resistance management -- which are indeed covered in this book. ============== Table of Contents ============== Table of Contents I - Nature of the Offer Targets TRUE need for the offer The Size of the Compliance People don't like to be sold to Pull back tactics Safety/Dangers/Integrity II External Factors Influencing Resistance or Acceptance Time Based on you or offers past performance Presentation of yourself and offer Future Projections Speed Decision making Values/Social Conditionings/Family/Corporate Values etc... Buyers’ Remorse Targets personal criteria and metaprograms Target's stock knowledge and experience about the offer at hand Positive or Negative effects the perception of the offer directly Relationship Dynamics/Frame Prospect in relation to the item Persuader’s relationship with the offer 3rd Party Opinions Social Proof positive or negative Advisers and Invisible decision makers III Compliance or Resistance Logical resistance They don't like you personally They decided on another offer Emotional or State based/BT Baby steps leading, to sneak past resistance


Book Synopsis The Persuaders Guide To Eliminating Resistance And Getting Compliance by : Jack N. Raven

Download or read book The Persuaders Guide To Eliminating Resistance And Getting Compliance written by Jack N. Raven and published by Gem delos Santos. This book was released on 2015-09-17 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a Persuader (who isn't), this book can teach you techniques of persuasion that will allow you to navigate the persuasion, and make your offers (or get them to do what you want) while minimizing -- even com,pletely eliminating resistance from their heads! The goal of this book is to introduce a special way of looking and treating the persuasion process, so that resistances are targetted and neutralized, while giving you unprecedented leverage in how to control people much more smoothly and consistently. You can collect all the trial closes and fancy shmancy persuasion techniques in the world -- but if you lack the innergame or how to see the whole picture? You wont successfully persuade and get the Compliance (acceptance of offer, target makes the desired action etc.)! If you can master resistance? You can master persuasion! And No persuader can succeed without mastering neutralization of resistance. For my readers interested in subjects on how to be a Spy, or on how to be a Con artist? Well this book does not cover those subjects directly, HOWEVER to learn how to spy for example requires the skillsets of getting compliance and simple resistance management -- which are indeed covered in this book. ============== Table of Contents ============== Table of Contents I - Nature of the Offer Targets TRUE need for the offer The Size of the Compliance People don't like to be sold to Pull back tactics Safety/Dangers/Integrity II External Factors Influencing Resistance or Acceptance Time Based on you or offers past performance Presentation of yourself and offer Future Projections Speed Decision making Values/Social Conditionings/Family/Corporate Values etc... Buyers’ Remorse Targets personal criteria and metaprograms Target's stock knowledge and experience about the offer at hand Positive or Negative effects the perception of the offer directly Relationship Dynamics/Frame Prospect in relation to the item Persuader’s relationship with the offer 3rd Party Opinions Social Proof positive or negative Advisers and Invisible decision makers III Compliance or Resistance Logical resistance They don't like you personally They decided on another offer Emotional or State based/BT Baby steps leading, to sneak past resistance

Hidden Persuaders in Cocoa and Chocolate

Hidden Persuaders in Cocoa and Chocolate

Author: Renata Januszewska

Publisher: Woodhead Publishing

Published: 2018-02-03

Total Pages: 165

ISBN-13: 0128154489

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Hidden Persuaders of Cocoa and Chocolate: A Flavor Lexicon for Cocoa and Chocolate Sensory Professionals provides an overview of the tastes, aromas and notes describing cocoa and chocolate. In addition to exploring tastes, aromas and notes, the book broadens the language for describing chocolate by relating tasting experiences to the process of pairing flavors. This resource, designed for both academics and those working in research and development, equips the reader to describe these attributes in a sensory language for the purposes of new product development or quality improvement. Provides an overview of the tastes, aromas and notes describing cocoa and chocolate Features scientific explanations of the volatile and non-volatile aspects of each flavor Contains science-based categorization of taste, various aromas, trigeminal sensations and atypical flavors


Book Synopsis Hidden Persuaders in Cocoa and Chocolate by : Renata Januszewska

Download or read book Hidden Persuaders in Cocoa and Chocolate written by Renata Januszewska and published by Woodhead Publishing. This book was released on 2018-02-03 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hidden Persuaders of Cocoa and Chocolate: A Flavor Lexicon for Cocoa and Chocolate Sensory Professionals provides an overview of the tastes, aromas and notes describing cocoa and chocolate. In addition to exploring tastes, aromas and notes, the book broadens the language for describing chocolate by relating tasting experiences to the process of pairing flavors. This resource, designed for both academics and those working in research and development, equips the reader to describe these attributes in a sensory language for the purposes of new product development or quality improvement. Provides an overview of the tastes, aromas and notes describing cocoa and chocolate Features scientific explanations of the volatile and non-volatile aspects of each flavor Contains science-based categorization of taste, various aromas, trigeminal sensations and atypical flavors

The Year I Stopped to Notice

The Year I Stopped to Notice

Author: Miranda Keeling

Publisher: Icon Books

Published: 2022-03-17

Total Pages: 192

ISBN-13: 1785787977

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'This book is a delight ... the world is full of little surprises, momentary little fountains of pleasure and beauty, that could be visible to all of us if we learned to stop and notice as Miranda Keeling does.' Philip Pullman 'An odd, beautiful book ... Buy an extra copy to give to someone you love.' Neil Gaiman January: A man walking along Caledonian Road falls over onto the huge roll of bubble wrap he is hugging, perhaps for just this sort of situation. Inspired by her popular Twitter account, The Year I Stopped to Notice brings together Miranda Keeling's observations of the magic, humour, strangeness and beauty in ordinary life. Through the changing seasons, on city streets and on buses, in parks and cafes, Miranda notices things: moments between friends, the interactions of strangers, children delighting in the world around them, the quiet melancholy of lost items on the pavement. Accompanied by stunning watercolour illustrations from Luci Power, Miranda's poetic vignettes take us on journeys of discovery and share with us the joy of stopping to notice. September: On a sweltering, packed rush-hour train, my arm suddenly feels lovely and cool, and I look down to see a shopping bag held by the woman beside me - full of just-bought cartons of milk.


Book Synopsis The Year I Stopped to Notice by : Miranda Keeling

Download or read book The Year I Stopped to Notice written by Miranda Keeling and published by Icon Books. This book was released on 2022-03-17 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This book is a delight ... the world is full of little surprises, momentary little fountains of pleasure and beauty, that could be visible to all of us if we learned to stop and notice as Miranda Keeling does.' Philip Pullman 'An odd, beautiful book ... Buy an extra copy to give to someone you love.' Neil Gaiman January: A man walking along Caledonian Road falls over onto the huge roll of bubble wrap he is hugging, perhaps for just this sort of situation. Inspired by her popular Twitter account, The Year I Stopped to Notice brings together Miranda Keeling's observations of the magic, humour, strangeness and beauty in ordinary life. Through the changing seasons, on city streets and on buses, in parks and cafes, Miranda notices things: moments between friends, the interactions of strangers, children delighting in the world around them, the quiet melancholy of lost items on the pavement. Accompanied by stunning watercolour illustrations from Luci Power, Miranda's poetic vignettes take us on journeys of discovery and share with us the joy of stopping to notice. September: On a sweltering, packed rush-hour train, my arm suddenly feels lovely and cool, and I look down to see a shopping bag held by the woman beside me - full of just-bought cartons of milk.

The Great Persuader

The Great Persuader

Author: David Lavender

Publisher:

Published: 1998

Total Pages: 0

ISBN-13: 9780870814761

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Reprints the 1970 biography (originally published by Doubleday) of a railroad mogul whose family supplied the author with material never before made public. The book explains how Huntington operated, how he accumulated his great fortune, and how his dealings with Standford, Hopkins, Scott, Durrant, Ames and Gould resulted in the creation of a national railroad. Annotation copyrighted by Book News, Inc., Portland, OR


Book Synopsis The Great Persuader by : David Lavender

Download or read book The Great Persuader written by David Lavender and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reprints the 1970 biography (originally published by Doubleday) of a railroad mogul whose family supplied the author with material never before made public. The book explains how Huntington operated, how he accumulated his great fortune, and how his dealings with Standford, Hopkins, Scott, Durrant, Ames and Gould resulted in the creation of a national railroad. Annotation copyrighted by Book News, Inc., Portland, OR

The Diplomatic Persuaders

The Diplomatic Persuaders

Author: John D. Lee

Publisher: John Wiley & Sons

Published: 1968

Total Pages: 228

ISBN-13: 9780471522102

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Based on talks presented in the spring of 1967 at a series of seminars offered by the Washington Journalism Center and the American University, Washington, D.C.


Book Synopsis The Diplomatic Persuaders by : John D. Lee

Download or read book The Diplomatic Persuaders written by John D. Lee and published by John Wiley & Sons. This book was released on 1968 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on talks presented in the spring of 1967 at a series of seminars offered by the Washington Journalism Center and the American University, Washington, D.C.