Hispanic Marketing

Hispanic Marketing

Author: Felipe Korzenny

Publisher: Routledge

Published: 2012-06-25

Total Pages: 350

ISBN-13: 1136398716

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This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors’ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics “Hispanic” Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future


Book Synopsis Hispanic Marketing by : Felipe Korzenny

Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2012-06-25 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors’ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics “Hispanic” Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future


The Hispanic Connection

The Hispanic Connection

Author: Zenia Sacks Da Silva

Publisher:

Published: 1997

Total Pages: 23

ISBN-13:

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Book Synopsis The Hispanic Connection by : Zenia Sacks Da Silva

Download or read book The Hispanic Connection written by Zenia Sacks Da Silva and published by . This book was released on 1997 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt:


The Hispanic Connection

The Hispanic Connection

Author: Zenia S. DaSilva

Publisher: Bloomsbury Publishing USA

Published: 2004-04-30

Total Pages: 481

ISBN-13: 0313085277

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DaSilva draws together key essays dealing with the span of Spanish and Latin American arts, ranging from literature, music, film, and ballet to painting. Scholars and researchers involved with the scope of Spanish and Spanish American arts will find this collection of particular value. The selections center on basic themes including the icons of Spain, the use of characters from classic Spanish literature in performing and visual arts, romantic and modern Spanish writers and their influences, and the fusion of Mexican and Spanish culture. The selections center on ten basic themes: The early icons of Spain; the uses of Don Quixote from operas to painting; Don Juan is given a similar treatment, with theater, film, and ballet in addition to literature and opera; an examination of areas of fusion of Spanish and Mexican culture; Spanish Romantics in opera and ballet; modern writers whose work appears in musical transcription; modern writers whose novels appear in film; an examination of works that parody earlier pieces; a survey of the interrelationship between painting and its literary sources; and a look at the variegated artistic peregrinations of such contemporaries as Marquez, Puig, Skarmeta, and others. Scholars and researchers involved with the scope of Spanish and Spanish American arts will find this collection of particular value.


Book Synopsis The Hispanic Connection by : Zenia S. DaSilva

Download or read book The Hispanic Connection written by Zenia S. DaSilva and published by Bloomsbury Publishing USA. This book was released on 2004-04-30 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: DaSilva draws together key essays dealing with the span of Spanish and Latin American arts, ranging from literature, music, film, and ballet to painting. Scholars and researchers involved with the scope of Spanish and Spanish American arts will find this collection of particular value. The selections center on basic themes including the icons of Spain, the use of characters from classic Spanish literature in performing and visual arts, romantic and modern Spanish writers and their influences, and the fusion of Mexican and Spanish culture. The selections center on ten basic themes: The early icons of Spain; the uses of Don Quixote from operas to painting; Don Juan is given a similar treatment, with theater, film, and ballet in addition to literature and opera; an examination of areas of fusion of Spanish and Mexican culture; Spanish Romantics in opera and ballet; modern writers whose work appears in musical transcription; modern writers whose novels appear in film; an examination of works that parody earlier pieces; a survey of the interrelationship between painting and its literary sources; and a look at the variegated artistic peregrinations of such contemporaries as Marquez, Puig, Skarmeta, and others. Scholars and researchers involved with the scope of Spanish and Spanish American arts will find this collection of particular value.


Latino Link

Latino Link

Author: Joe Kutchera

Publisher:

Published: 2011

Total Pages: 0

ISBN-13: 9780981986982

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An amazing convergence is happening in marketing today: the growth of the U. S. Hispanic population and the growth of digital media. Hispanics increasingly use the internet to keep in touch with family and friends, anywhere in the world. They search for product information. They compare prices, print coupons, and shop online.Joe Kutchera outlines the issues that your company needs to understand in order to successfully cater to Hispanic consumers online, including shopping behavior, social networks, translation, localization, and emerging mobile platforms. In addition, the author illustrates how marketers can grow their businesses virtually to reach Spanish-speakers in Latin America.Case studies in the book detail the experiences of Best Buy, Amereican Family Insurance, H&R Block, Ford Motor Company, Lexicon Marketing, and Monster.


Book Synopsis Latino Link by : Joe Kutchera

Download or read book Latino Link written by Joe Kutchera and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An amazing convergence is happening in marketing today: the growth of the U. S. Hispanic population and the growth of digital media. Hispanics increasingly use the internet to keep in touch with family and friends, anywhere in the world. They search for product information. They compare prices, print coupons, and shop online.Joe Kutchera outlines the issues that your company needs to understand in order to successfully cater to Hispanic consumers online, including shopping behavior, social networks, translation, localization, and emerging mobile platforms. In addition, the author illustrates how marketers can grow their businesses virtually to reach Spanish-speakers in Latin America.Case studies in the book detail the experiences of Best Buy, Amereican Family Insurance, H&R Block, Ford Motor Company, Lexicon Marketing, and Monster.


The Trial of Billy the Kid

The Trial of Billy the Kid

Author: David G. Thomas

Publisher:

Published: 2021-03

Total Pages: 296

ISBN-13: 9781952580024

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This book is about Billy the Kid's trial for murder, and the events leading to that trial. The result of Billy's trial sealed his fate. And yet Billy's trial is the least written about, and until this book, the least known event of Billy's adult life. Prior biographies have provided extensive - and fascinating - details on Billy's life, but they supply only a few paragraphs on Billy's trial. Just the bare facts: time, place, names, result. Billy's trial the most important event in Billy's life. You may respond that his death is more important - it is in anyone's life! That is true, in an existential sense, but the events that lead to one's death at a particular place and time, the cause of one's death, override the importance of one's actual death. Those events are determinative. Without those events, one does not die then and there. If Billy had escaped death on July 14, 1881, and went on to live out more of his life, that escape and not his trial would probably be the most important event of Billy's life. The information presented here has been unknown until now. This book makes it possible to answer these previously unanswerable questions: Where was Billy captured? Where was Billy tried? What were the governing Territorial laws? What were the charges against Billy? Was there a trial transcript and what happened to it? What kind of defense did Billy present? Did Billy testify in his own defense? Did Billy have witnesses standing for him? Who testified against him for the prosecution? What was the jury like? What action by the trial judge virtually guaranteed his conviction? What legal grounds did he have to appeal his verdict? Was the trial fair? Supplementing the text are 132 photos, including many photos never published before.


Book Synopsis The Trial of Billy the Kid by : David G. Thomas

Download or read book The Trial of Billy the Kid written by David G. Thomas and published by . This book was released on 2021-03 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about Billy the Kid's trial for murder, and the events leading to that trial. The result of Billy's trial sealed his fate. And yet Billy's trial is the least written about, and until this book, the least known event of Billy's adult life. Prior biographies have provided extensive - and fascinating - details on Billy's life, but they supply only a few paragraphs on Billy's trial. Just the bare facts: time, place, names, result. Billy's trial the most important event in Billy's life. You may respond that his death is more important - it is in anyone's life! That is true, in an existential sense, but the events that lead to one's death at a particular place and time, the cause of one's death, override the importance of one's actual death. Those events are determinative. Without those events, one does not die then and there. If Billy had escaped death on July 14, 1881, and went on to live out more of his life, that escape and not his trial would probably be the most important event of Billy's life. The information presented here has been unknown until now. This book makes it possible to answer these previously unanswerable questions: Where was Billy captured? Where was Billy tried? What were the governing Territorial laws? What were the charges against Billy? Was there a trial transcript and what happened to it? What kind of defense did Billy present? Did Billy testify in his own defense? Did Billy have witnesses standing for him? Who testified against him for the prosecution? What was the jury like? What action by the trial judge virtually guaranteed his conviction? What legal grounds did he have to appeal his verdict? Was the trial fair? Supplementing the text are 132 photos, including many photos never published before.


Global Connections & Local Receptions

Global Connections & Local Receptions

Author: Fran Ansley

Publisher: Univ. of Tennessee Press

Published: 2009

Total Pages: 410

ISBN-13: 1572336528

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In recent decades, Latino immigration has transformed communities and cultures throughout the southeastern United States--and become the focus of a sometimes furious national debate. Global Connections and Local Receptions is one of the first books to provide an in-depth consideration of this profound demographic and social development. Examining Latino migration at the local, state, national, and binational levels, this book includes studies of southeastern locales and a statewide overview of Tennessee. Leading migration scholar Alejandro Portes offers a national analysis while Raul Delgado Wise provides a Mexican perspective on the migration issue and its policy implications for both the United States and Mexico. This collection contains a broad base of contributions from legal scholars, sociologists, anthropologists, geographers, and political scientists. Readers will find demographic data charting trends in immigration, descriptions of organizing and of individual experiences, a quantitative comparison of new and old destinations, a critical history of U.S. immigration policy in recent decades, a report on access to housing and efforts to enact anti-immigrant laws, an assessment of how mass outmigration currently affects the national economy and communities in Mexico, analysis of the way dominant ideology frames black-brown relationships in southern labor markets, and a concluding essay with detailed recommendations for making U.S. immigration policy just and humane.


Book Synopsis Global Connections & Local Receptions by : Fran Ansley

Download or read book Global Connections & Local Receptions written by Fran Ansley and published by Univ. of Tennessee Press. This book was released on 2009 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, Latino immigration has transformed communities and cultures throughout the southeastern United States--and become the focus of a sometimes furious national debate. Global Connections and Local Receptions is one of the first books to provide an in-depth consideration of this profound demographic and social development. Examining Latino migration at the local, state, national, and binational levels, this book includes studies of southeastern locales and a statewide overview of Tennessee. Leading migration scholar Alejandro Portes offers a national analysis while Raul Delgado Wise provides a Mexican perspective on the migration issue and its policy implications for both the United States and Mexico. This collection contains a broad base of contributions from legal scholars, sociologists, anthropologists, geographers, and political scientists. Readers will find demographic data charting trends in immigration, descriptions of organizing and of individual experiences, a quantitative comparison of new and old destinations, a critical history of U.S. immigration policy in recent decades, a report on access to housing and efforts to enact anti-immigrant laws, an assessment of how mass outmigration currently affects the national economy and communities in Mexico, analysis of the way dominant ideology frames black-brown relationships in southern labor markets, and a concluding essay with detailed recommendations for making U.S. immigration policy just and humane.


Spanish Connections

Spanish Connections

Author: Mark L. Asquino

Publisher: Xlibris Corporation

Published: 2023-01-26

Total Pages: 369

ISBN-13: 1669861805

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This is a memoir about my diplomatic journey to Equatorial Guinea, an ill-fated small Spanish-speaking country. I discuss the many stops along the way that finally led to my serving as U.S. ambassador to Spain’s only former colony in sub-Saharan Africa. This is the story of a lifelong fascination with Spain that began with a strange tale my mother told me about a mysterious uncle who fought in the Spanish Civil War. My assignment to Equatorial Guinea was the last piece needed to complete a full circle in my professional life that began in Franco’s Spain.


Book Synopsis Spanish Connections by : Mark L. Asquino

Download or read book Spanish Connections written by Mark L. Asquino and published by Xlibris Corporation. This book was released on 2023-01-26 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a memoir about my diplomatic journey to Equatorial Guinea, an ill-fated small Spanish-speaking country. I discuss the many stops along the way that finally led to my serving as U.S. ambassador to Spain’s only former colony in sub-Saharan Africa. This is the story of a lifelong fascination with Spain that began with a strange tale my mother told me about a mysterious uncle who fought in the Spanish Civil War. My assignment to Equatorial Guinea was the last piece needed to complete a full circle in my professional life that began in Franco’s Spain.


The Iberian-latin American Connection

The Iberian-latin American Connection

Author: Howard J. Wiarda

Publisher: Routledge

Published: 2019-07-11

Total Pages: 355

ISBN-13: 1000302318

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This book is especially timely as Latin America is diversifying its international connections, Spain and Portugal are seeking to expand their interests and presence in Latin America, and U.S. policy toward both regions has become increasingly complex. Contributors trace the history of Iberian-Latin American relations from colonial times and then examine the cultural, economic, political, and strategic ties that currently exist between the two regions. Particular attention is focused on the impact of Iberian-Latin American relations on U.S. foreign policy. The book concludes with a section of country-specific case studies.


Book Synopsis The Iberian-latin American Connection by : Howard J. Wiarda

Download or read book The Iberian-latin American Connection written by Howard J. Wiarda and published by Routledge. This book was released on 2019-07-11 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is especially timely as Latin America is diversifying its international connections, Spain and Portugal are seeking to expand their interests and presence in Latin America, and U.S. policy toward both regions has become increasingly complex. Contributors trace the history of Iberian-Latin American relations from colonial times and then examine the cultural, economic, political, and strategic ties that currently exist between the two regions. Particular attention is focused on the impact of Iberian-Latin American relations on U.S. foreign policy. The book concludes with a section of country-specific case studies.


Celebrations and Connections in Hispanic Literature

Celebrations and Connections in Hispanic Literature

Author: Andrea Morris

Publisher: Cambridge Scholars Publishing

Published: 2009-03-26

Total Pages: 260

ISBN-13: 1443809209

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The volume Celebrations and Connections in Hispanic Literature is itself a celebration of a tradition of scholarly dialogue in a relaxed, festive atmosphere. The articles included here began as papers presented at the 25th Anniversary Edition of the Biennial Louisiana Conference on Hispanic Languages and Literatures, held in Baton Rouge Louisiana, February 23-24, 2006. Each of the authors responds in innovative ways to the idea of connecting texts, contexts, and genres, as well as to the disconnect that is often present between what we perceive as “Hispanic” identity and the experience of those left on the margin. Topics include “Celebrating and Rewriting Difference: (De)colonized Identities,” “Word and Image in the Spanish Golden Age,” and “Latin American Literature and Politics,” among others. The collection is demonstrative of current trends in Hispanic literary and cultural criticism, which are increasingly less bound by traditional regional and temporal constructs. While each author’s research is rooted in a specific socio-historic context, their combined contributions to the present volume provide a far-reaching perspective that expands the notion of “text” to go beyond the literary and engage a multitude of disciplines. “…it emphasizes the often illuminating connections among literary and cultural texts which can be drawn when one conceives of Hispanism and its literary and cultural fields as shaped by trends and issues, rather than divided by periods and regions (...) What strikes me most is the newness of each piece. While each is very well informed, none rehearses old historical or theoretical ground more than is absolutely necessary, but rather presents either a new or overlooked text or offers a new approach.” Leslie Bary, University of Louisiana, Lafayette “An impressive array of well-established and younger scholars has produced a volume whose scope is the entire Hispanic world extending from the Golden Age to the contemporary era. (...) This volume will be of interest to all scholars and critics of Hispanic literature as well as to historians and political scientists. Many of the essays challenge traditional assumptions about the colonization of the Hispanic world as well as the motivations for the revolutions for independence whose influence is still strongly alive in contemporary treatments of fundamental questions of national identity, race, class, and gender.” C. Chris Soufas, Jr., Tulane University


Book Synopsis Celebrations and Connections in Hispanic Literature by : Andrea Morris

Download or read book Celebrations and Connections in Hispanic Literature written by Andrea Morris and published by Cambridge Scholars Publishing. This book was released on 2009-03-26 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume Celebrations and Connections in Hispanic Literature is itself a celebration of a tradition of scholarly dialogue in a relaxed, festive atmosphere. The articles included here began as papers presented at the 25th Anniversary Edition of the Biennial Louisiana Conference on Hispanic Languages and Literatures, held in Baton Rouge Louisiana, February 23-24, 2006. Each of the authors responds in innovative ways to the idea of connecting texts, contexts, and genres, as well as to the disconnect that is often present between what we perceive as “Hispanic” identity and the experience of those left on the margin. Topics include “Celebrating and Rewriting Difference: (De)colonized Identities,” “Word and Image in the Spanish Golden Age,” and “Latin American Literature and Politics,” among others. The collection is demonstrative of current trends in Hispanic literary and cultural criticism, which are increasingly less bound by traditional regional and temporal constructs. While each author’s research is rooted in a specific socio-historic context, their combined contributions to the present volume provide a far-reaching perspective that expands the notion of “text” to go beyond the literary and engage a multitude of disciplines. “…it emphasizes the often illuminating connections among literary and cultural texts which can be drawn when one conceives of Hispanism and its literary and cultural fields as shaped by trends and issues, rather than divided by periods and regions (...) What strikes me most is the newness of each piece. While each is very well informed, none rehearses old historical or theoretical ground more than is absolutely necessary, but rather presents either a new or overlooked text or offers a new approach.” Leslie Bary, University of Louisiana, Lafayette “An impressive array of well-established and younger scholars has produced a volume whose scope is the entire Hispanic world extending from the Golden Age to the contemporary era. (...) This volume will be of interest to all scholars and critics of Hispanic literature as well as to historians and political scientists. Many of the essays challenge traditional assumptions about the colonization of the Hispanic world as well as the motivations for the revolutions for independence whose influence is still strongly alive in contemporary treatments of fundamental questions of national identity, race, class, and gender.” C. Chris Soufas, Jr., Tulane University


The English-Spanish Connection

The English-Spanish Connection

Author: Eleanor Thonis

Publisher:

Published: 1983

Total Pages: 326

ISBN-13:

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Book Synopsis The English-Spanish Connection by : Eleanor Thonis

Download or read book The English-Spanish Connection written by Eleanor Thonis and published by . This book was released on 1983 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: