The Big Idea

The Big Idea

Author: Robert Jones

Publisher: Profile Books

Published: 2011-05-26

Total Pages: 224

ISBN-13: 1847656943

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Today's marketplace is a war of ideas. Unless you stand for something you won't stand out. Nowadays anyone can copy your product, or even your business model. What they can't copy is your worldview, your attitude, your special way of doing things. So the war in the marketplace will be a war of ideas. The Big Idea maps this new territory and shows how big ideas make great companies. Unlike business models or the catchphrases of management gurus, a big idea is emotional. And unlike corporate ideologies, vision or brand, it is shared between customers and employees alike. Companies who have distinguished themselves with a big idea include: Virgin (not British Airways) John Lewis (not Debenhams) Apple (not IBM) Ikea (not MFI) Orange (not Cellnet) Customers don't just buy from these companies, they buy into them - they choose them not through economic logic, but emotional logic. As products and services become more and more similar, emotional logic will become the single most important business driver. The benefits of appealing to it can already be seen: Orange has a much lower turnover of customers than Cellnet and Ikea operates in over 23 countries while MFI only does business in Britain. A big idea isn't just a cute thing to have: it's the spark that makes places thrive while others just exist.


Book Synopsis The Big Idea by : Robert Jones

Download or read book The Big Idea written by Robert Jones and published by Profile Books. This book was released on 2011-05-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's marketplace is a war of ideas. Unless you stand for something you won't stand out. Nowadays anyone can copy your product, or even your business model. What they can't copy is your worldview, your attitude, your special way of doing things. So the war in the marketplace will be a war of ideas. The Big Idea maps this new territory and shows how big ideas make great companies. Unlike business models or the catchphrases of management gurus, a big idea is emotional. And unlike corporate ideologies, vision or brand, it is shared between customers and employees alike. Companies who have distinguished themselves with a big idea include: Virgin (not British Airways) John Lewis (not Debenhams) Apple (not IBM) Ikea (not MFI) Orange (not Cellnet) Customers don't just buy from these companies, they buy into them - they choose them not through economic logic, but emotional logic. As products and services become more and more similar, emotional logic will become the single most important business driver. The benefits of appealing to it can already be seen: Orange has a much lower turnover of customers than Cellnet and Ikea operates in over 23 countries while MFI only does business in Britain. A big idea isn't just a cute thing to have: it's the spark that makes places thrive while others just exist.

The Big Idea Book

The Big Idea Book

Author: David Owen

Publisher: John Wiley & Sons

Published: 2005-01-14

Total Pages: 280

ISBN-13: 1841126144

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Ideas are like buses, you wait forever and then 500 come along atonce. The Big Idea Book is 500 novel, ingenious anddownright crazy ideas designed to inspire, amuse and divert.Developed by the team behind the innovative website, Idea-a-Day atwww.idea-a-day.com, itcovers everything from business to travel, politics to money andeverything in between. Idea-a-Day has a vast network of followers and contributors -some famous, some infamous, some revered, some reviled – whopost ideas to be read, enjoyed, used or abused. Seth Godin, MalcolmMaclaren and Wayne Hemmingway are just a few of its fans. In TheBig Idea Book all this creative energy is mixed together withunpublished ideas, quotes, cartoons, illustrations andthought-pieces to give creatives and cool office types a visual andintellectual treat guaranteed to kickstart the imagination andcreative flair!


Book Synopsis The Big Idea Book by : David Owen

Download or read book The Big Idea Book written by David Owen and published by John Wiley & Sons. This book was released on 2005-01-14 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideas are like buses, you wait forever and then 500 come along atonce. The Big Idea Book is 500 novel, ingenious anddownright crazy ideas designed to inspire, amuse and divert.Developed by the team behind the innovative website, Idea-a-Day atwww.idea-a-day.com, itcovers everything from business to travel, politics to money andeverything in between. Idea-a-Day has a vast network of followers and contributors -some famous, some infamous, some revered, some reviled – whopost ideas to be read, enjoyed, used or abused. Seth Godin, MalcolmMaclaren and Wayne Hemmingway are just a few of its fans. In TheBig Idea Book all this creative energy is mixed together withunpublished ideas, quotes, cartoons, illustrations andthought-pieces to give creatives and cool office types a visual andintellectual treat guaranteed to kickstart the imagination andcreative flair!

The Little Book of Big Ideas

The Little Book of Big Ideas

Author: Daniel Smith

Publisher: Michael O'Mara Books

Published: 2017-09-21

Total Pages: 417

ISBN-13: 1782438300

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An exploration of some of the most important and enduring ideas in human history - from religion, science, philosophy, medicine, psychology, politics, economics and art - each presented in brief, accessible form. 'Big' ideas are those concepts and theories that have radically transformed our understanding of the world we live in, our place in that world and the ways we have shaped the past and will shape the future. They are the ideas that have had a huge impact on human civilization - and they come from all disciplines of human ingenuity. Topics covered range widely and include Creation Mythology, Existentialism, The Elements, Relativity, Space Travel, Geometry, Ethics, Behaviourism, Genetics, Warfare, The Nation State, Anarchism, Capitalism, Classical Art and Architecture, The Renaissance - and much more. This concise, accessible and multi-faceted book provides an essential introduction to 150 of the most important principles of Western thought.


Book Synopsis The Little Book of Big Ideas by : Daniel Smith

Download or read book The Little Book of Big Ideas written by Daniel Smith and published by Michael O'Mara Books. This book was released on 2017-09-21 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of some of the most important and enduring ideas in human history - from religion, science, philosophy, medicine, psychology, politics, economics and art - each presented in brief, accessible form. 'Big' ideas are those concepts and theories that have radically transformed our understanding of the world we live in, our place in that world and the ways we have shaped the past and will shape the future. They are the ideas that have had a huge impact on human civilization - and they come from all disciplines of human ingenuity. Topics covered range widely and include Creation Mythology, Existentialism, The Elements, Relativity, Space Travel, Geometry, Ethics, Behaviourism, Genetics, Warfare, The Nation State, Anarchism, Capitalism, Classical Art and Architecture, The Renaissance - and much more. This concise, accessible and multi-faceted book provides an essential introduction to 150 of the most important principles of Western thought.

The Big Idea

The Big Idea

Author: Donny Deutsch

Publisher: Hachette Books

Published: 2009-01-01

Total Pages: 226

ISBN-13: 1401395279

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It's the moment when you say, "There's gotta be a better way." It's the moment when you ask, "How can I solve this problem?" Donny Deutsch's hit CNBC show The Big Idea has put the spotlight on that ordinary moment and the people who have the courage and stamina to make their dreams come true. Some people think a big idea is like a lightning bolt striking out of the blue that slams you in the head. But it's hardly ever like that. The big idea isn't an act of God. It's an act of daily life. Simply put, the idea that will make millions starts with an observation. A carpenter gets tired of almost losing a finger every time he slices a bagel. Bam! The Bagel Guillotine. A mother is frustrated that her pantry is full of stale food because the packages don't close. Bam! Quick Seals. Howard Schultz notices on a trip to Italy that there are coffee bars on almost every corner. Bam! Starbucks. None of them had a barrel of cash. None of them had a ton of experience. They had a big idea and the will to follow through. In The Big Idea, Deutsch draws not only on his own tremendous focus and expertise, but on that of dozens of the successful entrepreneurs whom he has interviewed, to help you create your own enterprise. From the "Gut Check Moment" to "Mom Power," The Big Idea takes aspiring entrepreneurs along every step of the way. The Big Idea is your road map to the American dream.


Book Synopsis The Big Idea by : Donny Deutsch

Download or read book The Big Idea written by Donny Deutsch and published by Hachette Books. This book was released on 2009-01-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's the moment when you say, "There's gotta be a better way." It's the moment when you ask, "How can I solve this problem?" Donny Deutsch's hit CNBC show The Big Idea has put the spotlight on that ordinary moment and the people who have the courage and stamina to make their dreams come true. Some people think a big idea is like a lightning bolt striking out of the blue that slams you in the head. But it's hardly ever like that. The big idea isn't an act of God. It's an act of daily life. Simply put, the idea that will make millions starts with an observation. A carpenter gets tired of almost losing a finger every time he slices a bagel. Bam! The Bagel Guillotine. A mother is frustrated that her pantry is full of stale food because the packages don't close. Bam! Quick Seals. Howard Schultz notices on a trip to Italy that there are coffee bars on almost every corner. Bam! Starbucks. None of them had a barrel of cash. None of them had a ton of experience. They had a big idea and the will to follow through. In The Big Idea, Deutsch draws not only on his own tremendous focus and expertise, but on that of dozens of the successful entrepreneurs whom he has interviewed, to help you create your own enterprise. From the "Gut Check Moment" to "Mom Power," The Big Idea takes aspiring entrepreneurs along every step of the way. The Big Idea is your road map to the American dream.

The Big Idea

The Big Idea

Author:

Publisher: National Geographic Books

Published: 2011

Total Pages: 324

ISBN-13: 1426208103

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From the Pythagorean theorem to DNA's double helix, from the discovery of microscopic life-forms to the theory of relativity--the big ideas of science and technology shape an era's worldview. Open this book, grasp the newest ideas from thought leaders of today, then spring off from them to move back through the past, one big idea at a time. Meet the people who gave birth to these ideas--and those who fought against them. Meet the MIT electrical engineer currently developing a way to turn on the lights cordlessly, then move back through Nikola Tesla's visionary concept of the wireless transfer of energy, Thomas Edison's groundbreaking work in developing a nationwide electrical grid, Ben Franklin's experiments to capture electricity, all the way back to ancient Greece, where Thales of Miletus described static electricity as a property of naturally occurring amber. Ingeniously organized and eminently browsable, this richly visual volume is divided into six big sections--medicine, transportation, communication, biology, chemistry, and the environment. Words and images that work together to explain such fascinating and elusive subjects as cloud computing, sunshields to cool the Earth, and self-driving cars. What did it take to get to these futuristic realities? Then, turn the page and follow a reverse-chronological illustrated time line of science and technology. This remarkable illustrated history tells the story of every Big Idea in our history, seen through the lens of where science is taking us today - and tomorrow. With an irresistibly cutting-edge look and original illustrations created by award-winning Ashby Design, paired with the reliable authority and comprehensiveness that National Geographic's world history books always offer, this is a one-of-a-kind trip to the future and back through all time all in one.


Book Synopsis The Big Idea by :

Download or read book The Big Idea written by and published by National Geographic Books. This book was released on 2011 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Pythagorean theorem to DNA's double helix, from the discovery of microscopic life-forms to the theory of relativity--the big ideas of science and technology shape an era's worldview. Open this book, grasp the newest ideas from thought leaders of today, then spring off from them to move back through the past, one big idea at a time. Meet the people who gave birth to these ideas--and those who fought against them. Meet the MIT electrical engineer currently developing a way to turn on the lights cordlessly, then move back through Nikola Tesla's visionary concept of the wireless transfer of energy, Thomas Edison's groundbreaking work in developing a nationwide electrical grid, Ben Franklin's experiments to capture electricity, all the way back to ancient Greece, where Thales of Miletus described static electricity as a property of naturally occurring amber. Ingeniously organized and eminently browsable, this richly visual volume is divided into six big sections--medicine, transportation, communication, biology, chemistry, and the environment. Words and images that work together to explain such fascinating and elusive subjects as cloud computing, sunshields to cool the Earth, and self-driving cars. What did it take to get to these futuristic realities? Then, turn the page and follow a reverse-chronological illustrated time line of science and technology. This remarkable illustrated history tells the story of every Big Idea in our history, seen through the lens of where science is taking us today - and tomorrow. With an irresistibly cutting-edge look and original illustrations created by award-winning Ashby Design, paired with the reliable authority and comprehensiveness that National Geographic's world history books always offer, this is a one-of-a-kind trip to the future and back through all time all in one.

What's the Big Idea?

What's the Big Idea?

Author: Thomas H. Davenport

Publisher: Harvard Business Press

Published: 2003

Total Pages: 264

ISBN-13: 9781578519316

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Explores where new ideas come from, how to evaluate which ideas are worth pursuing, and how to customize ideas to suit and organization's unique needs.


Book Synopsis What's the Big Idea? by : Thomas H. Davenport

Download or read book What's the Big Idea? written by Thomas H. Davenport and published by Harvard Business Press. This book was released on 2003 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores where new ideas come from, how to evaluate which ideas are worth pursuing, and how to customize ideas to suit and organization's unique needs.

What's the Big Idea, Ben Franklin?

What's the Big Idea, Ben Franklin?

Author: Jean Fritz

Publisher: Penguin

Published: 1996-05-07

Total Pages: 50

ISBN-13: 0698113721

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A fun historic tale by Newbery Honor-winning author, Jean Fritz! No matter how busy he was, Ben Franklin always found time to try out new ideas: a remote-control lock (so he could lock his door without getting out of bed), a rocking chair with a fan over it (to keep flies away), and a windmill (to turn his roast meat on its spit). Aside from being a mad of ideas, he was an ambassador to England, a printer, an almanac maker, a politician, and even a vegetarian (for a time, anyway). "This biography is distinguished by its humanizing detail [and] amusing tone." - School Library Journal


Book Synopsis What's the Big Idea, Ben Franklin? by : Jean Fritz

Download or read book What's the Big Idea, Ben Franklin? written by Jean Fritz and published by Penguin. This book was released on 1996-05-07 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun historic tale by Newbery Honor-winning author, Jean Fritz! No matter how busy he was, Ben Franklin always found time to try out new ideas: a remote-control lock (so he could lock his door without getting out of bed), a rocking chair with a fan over it (to keep flies away), and a windmill (to turn his roast meat on its spit). Aside from being a mad of ideas, he was an ambassador to England, a printer, an almanac maker, a politician, and even a vegetarian (for a time, anyway). "This biography is distinguished by its humanizing detail [and] amusing tone." - School Library Journal

Story Grid 101

Story Grid 101

Author: Shawn Coyne

Publisher:

Published: 2020-07-08

Total Pages:

ISBN-13: 9781645010234

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Book Synopsis Story Grid 101 by : Shawn Coyne

Download or read book Story Grid 101 written by Shawn Coyne and published by . This book was released on 2020-07-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

What's the Big Idea?

What's the Big Idea?

Author: Jim Burke

Publisher: Heinemann Educational Books

Published: 2010

Total Pages: 0

ISBN-13: 9780325021577

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Encourages teachers to structure literacy education around clearly stated, essential questions, and describes how this approach can increase a student's abilities for comprehension and retention.


Book Synopsis What's the Big Idea? by : Jim Burke

Download or read book What's the Big Idea? written by Jim Burke and published by Heinemann Educational Books. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Encourages teachers to structure literacy education around clearly stated, essential questions, and describes how this approach can increase a student's abilities for comprehension and retention.

Kamala and Maya's Big Idea

Kamala and Maya's Big Idea

Author: Meena Harris

Publisher: HarperCollins

Published: 2020-06-02

Total Pages: 32

ISBN-13: 0063018918

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INSPIRED BY A TRUE STORY FROM THE CHILDHOOD OF VICE PRESIDENT KAMALA HARRIS! A beautiful, empowering picture book about two sisters who work with their community to effect change, inspired by a true story from the childhood of the author’s aunt, Kamala Harris, and mother, lawyer and policy expert Maya Harris. “A must read for little girls around the world.” —Elizabeth Warren, U.S. Senator from Massachusetts “An inspiring tale.” —Stacey Abrams, Former Minority Leader, Georgia House of Representatives; Founder and Chair, Fair Fight Action “I love this book.” —Megan Rapinoe, Co-Captain, U.S. Women’s National Soccer Team One day, Kamala and Maya had an idea. A big idea: They would turn their empty apartment courtyard into a playground! This is the uplifting tale of how the author’s aunt and mother first learned to persevere in the face of disappointment and turned a dream into reality. This is a story of children’s ability to make a difference and of a community coming together to transform their neighborhood. A New York Times bestseller!


Book Synopsis Kamala and Maya's Big Idea by : Meena Harris

Download or read book Kamala and Maya's Big Idea written by Meena Harris and published by HarperCollins. This book was released on 2020-06-02 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSPIRED BY A TRUE STORY FROM THE CHILDHOOD OF VICE PRESIDENT KAMALA HARRIS! A beautiful, empowering picture book about two sisters who work with their community to effect change, inspired by a true story from the childhood of the author’s aunt, Kamala Harris, and mother, lawyer and policy expert Maya Harris. “A must read for little girls around the world.” —Elizabeth Warren, U.S. Senator from Massachusetts “An inspiring tale.” —Stacey Abrams, Former Minority Leader, Georgia House of Representatives; Founder and Chair, Fair Fight Action “I love this book.” —Megan Rapinoe, Co-Captain, U.S. Women’s National Soccer Team One day, Kamala and Maya had an idea. A big idea: They would turn their empty apartment courtyard into a playground! This is the uplifting tale of how the author’s aunt and mother first learned to persevere in the face of disappointment and turned a dream into reality. This is a story of children’s ability to make a difference and of a community coming together to transform their neighborhood. A New York Times bestseller!