Run with Foxes

Run with Foxes

Author: Paul Dervan

Publisher: Harriman House Limited

Published: 2020-04-07

Total Pages: 0

ISBN-13: 085719772X

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Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked – and what didn't. He’s been up close with some of the world’s finest marketers, and seen both successes and failures – sometimes on a colossal scale. Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions. The fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small. Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world’s most respected marketers, this is the ultimate insider’s guide to being a better marketer.


Book Synopsis Run with Foxes by : Paul Dervan

Download or read book Run with Foxes written by Paul Dervan and published by Harriman House Limited. This book was released on 2020-04-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked – and what didn't. He’s been up close with some of the world’s finest marketers, and seen both successes and failures – sometimes on a colossal scale. Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions. The fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small. Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world’s most respected marketers, this is the ultimate insider’s guide to being a better marketer.

Run with the Wind

Run with the Wind

Author: Tom McCaughren

Publisher: The O'Brien Press

Published: 2016-06-06

Total Pages: 146

ISBN-13: 184717857X

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The multi-award-winning 'Run With the Wind' series 'Don't forget', said the old fox, 'if danger threatens, run with the wind ...' In the Land of Sinna, Black Tip, Vickey, Old Sage Brush, Fang, Hop-along and the rest of the foxes living around Beech Paw are in trouble. They are being hunted, trapped and harried and have no choice but to set out in search of the secret of survival. As they journey through countryside and city, facing many dangers along the way, they find new friendships and rediscover what it means to be 'as cunning as a fox'. 'Entertainment and suspense at it's very best, it is the Watership Down of the fox world.' The Irish Times 'A wildlife winner for all ages.' The Sunday Independent Back in print, one of the most popular Irish wildlife stories of all time


Book Synopsis Run with the Wind by : Tom McCaughren

Download or read book Run with the Wind written by Tom McCaughren and published by The O'Brien Press. This book was released on 2016-06-06 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: The multi-award-winning 'Run With the Wind' series 'Don't forget', said the old fox, 'if danger threatens, run with the wind ...' In the Land of Sinna, Black Tip, Vickey, Old Sage Brush, Fang, Hop-along and the rest of the foxes living around Beech Paw are in trouble. They are being hunted, trapped and harried and have no choice but to set out in search of the secret of survival. As they journey through countryside and city, facing many dangers along the way, they find new friendships and rediscover what it means to be 'as cunning as a fox'. 'Entertainment and suspense at it's very best, it is the Watership Down of the fox world.' The Irish Times 'A wildlife winner for all ages.' The Sunday Independent Back in print, one of the most popular Irish wildlife stories of all time

Foxes in the Henhouse

Foxes in the Henhouse

Author: Steve Jarding

Publisher: Simon and Schuster

Published: 2006-04-04

Total Pages: 336

ISBN-13: 0743288939

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Like a newly discovered treasure map offering a path to buried riches, Foxes in the Henhouse is a hard-hitting political blueprint for how the Democrats can win again in the South and rural America. The authors document the Republicans' rise in the South and Midwest, expose the hypocrisy that marked their ascent, and offer a take-no-prisoners plan to kick them out. The authors know of what they speak. "Rural strategists" Steve Jarding and Dave "Mudcat" Saunders are famous for securing Democratic victories in places they shouldn't have -- most notably in Mark Warner's successful run for governor of Virginia, a campaign that wasn't afraid to use bluegrass concerts and NASCAR to get the message out. When George W. Bush swept the South clean in 2004, it was the final insult to Jarding and Saunders, two self-proclaimed "bubbas" on a mission to convince their fellow southerners and rural Americans that the GOP's claim of representing "values," patriotism, the sportsmen, and fiscal conservatism is a disastrous farce. In addition to exposing the lies behind the gradual Republican invasion of the hinterland that began in the 1960s, they offer some surprisingly simple strategies for Democrats to capture each of these issues. Among other things, Jarding and Saunders urge Democrats to • Quit turning their noses up at the culture of rural America and talk to people where they live • Learn how to count when going after votes • Show some passion and retaliate when Republicans assassinate their characters Packed with meticulous and shocking research findings; blunt, laugh-out-loud language; and merciless assaults on George W. Bush, Tom DeLay, Bill O'Reilly, and plenty of other right-wing charlatans, Foxes in the Henhouse is a must-read and will be one of the most talked-about books of the year and for election cycles to come.


Book Synopsis Foxes in the Henhouse by : Steve Jarding

Download or read book Foxes in the Henhouse written by Steve Jarding and published by Simon and Schuster. This book was released on 2006-04-04 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like a newly discovered treasure map offering a path to buried riches, Foxes in the Henhouse is a hard-hitting political blueprint for how the Democrats can win again in the South and rural America. The authors document the Republicans' rise in the South and Midwest, expose the hypocrisy that marked their ascent, and offer a take-no-prisoners plan to kick them out. The authors know of what they speak. "Rural strategists" Steve Jarding and Dave "Mudcat" Saunders are famous for securing Democratic victories in places they shouldn't have -- most notably in Mark Warner's successful run for governor of Virginia, a campaign that wasn't afraid to use bluegrass concerts and NASCAR to get the message out. When George W. Bush swept the South clean in 2004, it was the final insult to Jarding and Saunders, two self-proclaimed "bubbas" on a mission to convince their fellow southerners and rural Americans that the GOP's claim of representing "values," patriotism, the sportsmen, and fiscal conservatism is a disastrous farce. In addition to exposing the lies behind the gradual Republican invasion of the hinterland that began in the 1960s, they offer some surprisingly simple strategies for Democrats to capture each of these issues. Among other things, Jarding and Saunders urge Democrats to • Quit turning their noses up at the culture of rural America and talk to people where they live • Learn how to count when going after votes • Show some passion and retaliate when Republicans assassinate their characters Packed with meticulous and shocking research findings; blunt, laugh-out-loud language; and merciless assaults on George W. Bush, Tom DeLay, Bill O'Reilly, and plenty of other right-wing charlatans, Foxes in the Henhouse is a must-read and will be one of the most talked-about books of the year and for election cycles to come.

A Black Fox Running

A Black Fox Running

Author: Brian Carter

Publisher: Bloomsbury Publishing

Published: 2018-02-08

Total Pages: 400

ISBN-13: 140889615X

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A beautiful lost classic of nature writing which sits alongside Tarka the Otter, Watership Down, War Horse and The Story of a Red Deer This is the story of Wulfgar, the dark-furred fox of Dartmoor, and of his nemesis, Scoble the trapper, in the seasons leading up to the pitiless winter of 1947. As breathtaking in its descriptions of the natural world as it is perceptive its portrayal of damaged humanity, it is both a portrait of place and a gripping story of survival. Uniquely straddling the worlds of animals and men, Brian Carter's A Black Fox Running is a masterpiece: lyrical, unforgiving and unforgettable.


Book Synopsis A Black Fox Running by : Brian Carter

Download or read book A Black Fox Running written by Brian Carter and published by Bloomsbury Publishing. This book was released on 2018-02-08 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: A beautiful lost classic of nature writing which sits alongside Tarka the Otter, Watership Down, War Horse and The Story of a Red Deer This is the story of Wulfgar, the dark-furred fox of Dartmoor, and of his nemesis, Scoble the trapper, in the seasons leading up to the pitiless winter of 1947. As breathtaking in its descriptions of the natural world as it is perceptive its portrayal of damaged humanity, it is both a portrait of place and a gripping story of survival. Uniquely straddling the worlds of animals and men, Brian Carter's A Black Fox Running is a masterpiece: lyrical, unforgiving and unforgettable.

How to Tame a Fox (and Build a Dog)

How to Tame a Fox (and Build a Dog)

Author: Lee Alan Dugatkin

Publisher: University of Chicago Press

Published: 2019-04-14

Total Pages: 237

ISBN-13: 022659971X

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Tucked away in Siberia, there are furry, four-legged creatures with wagging tails and floppy ears that are as docile and friendly as any lapdog. But, despite appearances, these are not dogs—they are foxes. They are the result of the most astonishing experiment in breeding ever undertaken—imagine speeding up thousands of years of evolution into a few decades. In 1959, biologists Dmitri Belyaev and Lyudmila Trut set out to do just that, by starting with a few dozen silver foxes from fox farms in the USSR and attempting to recreate the evolution of wolves into dogs in real time in order to witness the process of domestication. This is the extraordinary, untold story of this remarkable undertaking. Most accounts of the natural evolution of wolves place it over a span of about 15,000 years, but within a decade, Belyaev and Trut’s fox breeding experiments had resulted in puppy-like foxes with floppy ears, piebald spots, and curly tails. Along with these physical changes came genetic and behavioral changes, as well. The foxes were bred using selection criteria for tameness, and with each generation, they became increasingly interested in human companionship. Trut has been there the whole time, and has been the lead scientist on this work since Belyaev’s death in 1985, and with Lee Dugatkin, biologist and science writer, she tells the story of the adventure, science, politics, and love behind it all. In How to Tame a Fox, Dugatkin and Trut take us inside this path-breaking experiment in the midst of the brutal winters of Siberia to reveal how scientific history is made and continues to be made today. To date, fifty-six generations of foxes have been domesticated, and we continue to learn significant lessons from them about the genetic and behavioral evolution of domesticated animals. How to Tame a Fox offers an incredible tale of scientists at work, while also celebrating the deep attachments that have brought humans and animals together throughout time.


Book Synopsis How to Tame a Fox (and Build a Dog) by : Lee Alan Dugatkin

Download or read book How to Tame a Fox (and Build a Dog) written by Lee Alan Dugatkin and published by University of Chicago Press. This book was released on 2019-04-14 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tucked away in Siberia, there are furry, four-legged creatures with wagging tails and floppy ears that are as docile and friendly as any lapdog. But, despite appearances, these are not dogs—they are foxes. They are the result of the most astonishing experiment in breeding ever undertaken—imagine speeding up thousands of years of evolution into a few decades. In 1959, biologists Dmitri Belyaev and Lyudmila Trut set out to do just that, by starting with a few dozen silver foxes from fox farms in the USSR and attempting to recreate the evolution of wolves into dogs in real time in order to witness the process of domestication. This is the extraordinary, untold story of this remarkable undertaking. Most accounts of the natural evolution of wolves place it over a span of about 15,000 years, but within a decade, Belyaev and Trut’s fox breeding experiments had resulted in puppy-like foxes with floppy ears, piebald spots, and curly tails. Along with these physical changes came genetic and behavioral changes, as well. The foxes were bred using selection criteria for tameness, and with each generation, they became increasingly interested in human companionship. Trut has been there the whole time, and has been the lead scientist on this work since Belyaev’s death in 1985, and with Lee Dugatkin, biologist and science writer, she tells the story of the adventure, science, politics, and love behind it all. In How to Tame a Fox, Dugatkin and Trut take us inside this path-breaking experiment in the midst of the brutal winters of Siberia to reveal how scientific history is made and continues to be made today. To date, fifty-six generations of foxes have been domesticated, and we continue to learn significant lessons from them about the genetic and behavioral evolution of domesticated animals. How to Tame a Fox offers an incredible tale of scientists at work, while also celebrating the deep attachments that have brought humans and animals together throughout time.

Maybe a Fox

Maybe a Fox

Author: Kathi Appelt

Publisher: Simon and Schuster

Published: 2016-03-08

Total Pages: 166

ISBN-13: 1442482443

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Worlds collide in a spectacular way when Newbery and National Book Award finalist Kathi Appelt and Pulitzer Prize nominee and #1 New York Times bestseller Alison McGhee team up to create a fantastical, heartbreaking, and gorgeous tale about two sisters, a fox cub, and what happens when one of the sisters disappears forever. Sylvie and Jules, Jules and Sylvie. Better than just sisters, more than best friends, they’d be identical twins if only they’d been born in the same year. And if only Sylvie wasn’t such a fast—faster than fast—runner. But Sylvie is too fast, and when she runs to the river they’re not supposed to go anywhere near to throw a wish rock just before the school bus comes on a snowy morning, she runs so fast that no one sees what happens…and no one ever sees her again. Jules is devastated, but she refuses to believe what all the others believe, that—like their mother—her sister is gone forever. At the very same time, in the shadow world, a shadow fox is born—half of the spirit world, half of the animal world. She too is fast—faster than fast—and she senses danger. She’s too young to know exactly what she senses, but she knows something is very wrong. And when Jules believes one last wish rock for Sylvie needs to be thrown into the river, the human and shadow worlds collide. Writing in alternate voices—one Jules’s, the other the fox’s—Kathi Appelt and Alison McGhee tell the searingly beautiful tale of one small family’s moment of heartbreak, a moment that unfolds into one that is epic, mythic, shimmering, and most of all, hopeful.


Book Synopsis Maybe a Fox by : Kathi Appelt

Download or read book Maybe a Fox written by Kathi Appelt and published by Simon and Schuster. This book was released on 2016-03-08 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Worlds collide in a spectacular way when Newbery and National Book Award finalist Kathi Appelt and Pulitzer Prize nominee and #1 New York Times bestseller Alison McGhee team up to create a fantastical, heartbreaking, and gorgeous tale about two sisters, a fox cub, and what happens when one of the sisters disappears forever. Sylvie and Jules, Jules and Sylvie. Better than just sisters, more than best friends, they’d be identical twins if only they’d been born in the same year. And if only Sylvie wasn’t such a fast—faster than fast—runner. But Sylvie is too fast, and when she runs to the river they’re not supposed to go anywhere near to throw a wish rock just before the school bus comes on a snowy morning, she runs so fast that no one sees what happens…and no one ever sees her again. Jules is devastated, but she refuses to believe what all the others believe, that—like their mother—her sister is gone forever. At the very same time, in the shadow world, a shadow fox is born—half of the spirit world, half of the animal world. She too is fast—faster than fast—and she senses danger. She’s too young to know exactly what she senses, but she knows something is very wrong. And when Jules believes one last wish rock for Sylvie needs to be thrown into the river, the human and shadow worlds collide. Writing in alternate voices—one Jules’s, the other the fox’s—Kathi Appelt and Alison McGhee tell the searingly beautiful tale of one small family’s moment of heartbreak, a moment that unfolds into one that is epic, mythic, shimmering, and most of all, hopeful.

Flying Foxes Are Not Foxes!

Flying Foxes Are Not Foxes!

Author: Jamie Honders

Publisher: Gareth Stevens Publishing LLLP

Published: 2014-08-01

Total Pages: 26

ISBN-13: 1482407841

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Flying foxes aren’t really foxes—they’re bats. Compared to many kinds of bats, flying foxes can look like giants. Some can have a 6-foot wingspan! Inside this volume, vibrant photographs of these awesome animals allow readers to get up close and personal with flying foxes in the wild. Readers will be delighted to learn about the different kinds of flying foxes, where they live, what they eat, and much more.


Book Synopsis Flying Foxes Are Not Foxes! by : Jamie Honders

Download or read book Flying Foxes Are Not Foxes! written by Jamie Honders and published by Gareth Stevens Publishing LLLP. This book was released on 2014-08-01 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Flying foxes aren’t really foxes—they’re bats. Compared to many kinds of bats, flying foxes can look like giants. Some can have a 6-foot wingspan! Inside this volume, vibrant photographs of these awesome animals allow readers to get up close and personal with flying foxes in the wild. Readers will be delighted to learn about the different kinds of flying foxes, where they live, what they eat, and much more.

Stone Fox

Stone Fox

Author: John Reynolds Gardiner

Publisher: Harper Collins

Published: 2010-05-18

Total Pages: 96

ISBN-13: 0062009664

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John Reynolds Gardiner's classic action-packed adventure story about a thrilling dogsled race has captivated readers for more than thirty years. Based on a Rocky Mountain legend, Stone Fox tells the story of Little Willy, who lives with his grandfather in Wyoming. When Grandfather falls ill, he is no longer able to work the farm, which is in danger of foreclosure. Little Willy is determined to win the National Dogsled Race—the prize money would save the farm and his grandfather. But he isn't the only one who desperately wants to win. Willy and his brave dog Searchlight must face off against experienced racers, including a Native American man named Stone Fox, who has never lost a race. Exciting and heartwarming, this novel has sold millions of copies and was named a New York Times Outstanding Children's Book.


Book Synopsis Stone Fox by : John Reynolds Gardiner

Download or read book Stone Fox written by John Reynolds Gardiner and published by Harper Collins. This book was released on 2010-05-18 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Reynolds Gardiner's classic action-packed adventure story about a thrilling dogsled race has captivated readers for more than thirty years. Based on a Rocky Mountain legend, Stone Fox tells the story of Little Willy, who lives with his grandfather in Wyoming. When Grandfather falls ill, he is no longer able to work the farm, which is in danger of foreclosure. Little Willy is determined to win the National Dogsled Race—the prize money would save the farm and his grandfather. But he isn't the only one who desperately wants to win. Willy and his brave dog Searchlight must face off against experienced racers, including a Native American man named Stone Fox, who has never lost a race. Exciting and heartwarming, this novel has sold millions of copies and was named a New York Times Outstanding Children's Book.

Red Fox Running

Red Fox Running

Author: Eve Bunting

Publisher: Sandpiper

Published: 1996-10-18

Total Pages: 34

ISBN-13: 9780395797235

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Rhyming text follows the experiences of a red fox as it searches across a wintery landscape for food.


Book Synopsis Red Fox Running by : Eve Bunting

Download or read book Red Fox Running written by Eve Bunting and published by Sandpiper. This book was released on 1996-10-18 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhyming text follows the experiences of a red fox as it searches across a wintery landscape for food.

Run Swift, Run Free

Run Swift, Run Free

Author: Tom McCaughren

Publisher:

Published: 2007

Total Pages: 288

ISBN-13: 9781842625231

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Summer has arrived in the Land of Sinna, and Black Tip and Vickey's cubs are growing up. Life is very exciting but it's also hard - the cubs have to learn the ways of the wild and how to stand up to hunters. Will they ever be able to fend for themselves, and run swift, run free?


Book Synopsis Run Swift, Run Free by : Tom McCaughren

Download or read book Run Swift, Run Free written by Tom McCaughren and published by . This book was released on 2007 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summer has arrived in the Land of Sinna, and Black Tip and Vickey's cubs are growing up. Life is very exciting but it's also hard - the cubs have to learn the ways of the wild and how to stand up to hunters. Will they ever be able to fend for themselves, and run swift, run free?