Good Ethics and Bad Choices

Good Ethics and Bad Choices

Author: Jennifer S. Blumenthal-Barby

Publisher: MIT Press

Published: 2021-08-03

Total Pages: 265

ISBN-13: 026254248X

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An analysis of how findings in behavioral economics challenge fundamental assumptions of medical ethics, integrating the latest research in both fields. Bioethicists have long argued for rational persuasion to help patients with medical decisions. But the findings of behavioral economics—popularized in Thaler and Sunstein’s Nudge and other books—show that arguments depending on rational thinking are unlikely to be successful and even that the idea of purely rational persuasion may be a fiction. In Good Ethics and Bad Choices, Jennifer Blumenthal-Barby examines how behavioral economics challenges some of the most fundamental tenets of medical ethics. She not only integrates the latest research from both fields but also provides examples of how physicians apply concepts of behavioral economics in practice. Blumenthal-Barby analyzes ethical issues raised by “nudging” patient decision making and argues that the practice can improve patient decisions, prevent harm, and perhaps enhance autonomy. She then offers a more detailed ethical analysis of further questions that arise, including whether nudging amounts to manipulation, to what extent and at what point these techniques should be used, when and how their use would be wrong, and whether transparency about their use is required. She provides a snapshot of nudging “in the weeds,” reporting on practices she observed in clinical settings including psychiatry, pediatric critical care, and oncology. Warning that there is no “single, simple account of the ethics of nudging,” Blumenthal-Barby offers a qualified defense, arguing that a nudge can be justified in part by the extent to which it makes patients better off.


Book Synopsis Good Ethics and Bad Choices by : Jennifer S. Blumenthal-Barby

Download or read book Good Ethics and Bad Choices written by Jennifer S. Blumenthal-Barby and published by MIT Press. This book was released on 2021-08-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of how findings in behavioral economics challenge fundamental assumptions of medical ethics, integrating the latest research in both fields. Bioethicists have long argued for rational persuasion to help patients with medical decisions. But the findings of behavioral economics—popularized in Thaler and Sunstein’s Nudge and other books—show that arguments depending on rational thinking are unlikely to be successful and even that the idea of purely rational persuasion may be a fiction. In Good Ethics and Bad Choices, Jennifer Blumenthal-Barby examines how behavioral economics challenges some of the most fundamental tenets of medical ethics. She not only integrates the latest research from both fields but also provides examples of how physicians apply concepts of behavioral economics in practice. Blumenthal-Barby analyzes ethical issues raised by “nudging” patient decision making and argues that the practice can improve patient decisions, prevent harm, and perhaps enhance autonomy. She then offers a more detailed ethical analysis of further questions that arise, including whether nudging amounts to manipulation, to what extent and at what point these techniques should be used, when and how their use would be wrong, and whether transparency about their use is required. She provides a snapshot of nudging “in the weeds,” reporting on practices she observed in clinical settings including psychiatry, pediatric critical care, and oncology. Warning that there is no “single, simple account of the ethics of nudging,” Blumenthal-Barby offers a qualified defense, arguing that a nudge can be justified in part by the extent to which it makes patients better off.

Integrity

Integrity

Author: Egil Krogh

Publisher: PublicAffairs

Published: 2009-03-17

Total Pages: 304

ISBN-13: 0786733039

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In 1971, Egil "Bud" Krogh was summoned to a closed-door meeting by John Ehrlichman, his mentor and key confidant of President Richard Nixon, in a secluded office in the Western White House. Krogh thought he was walking into a meeting to discuss the drug control program launched on his most recent trip to South Vietnam. Instead, he was handed a file and the responsibility for the SIU, Special Investigations Unit, later to become notorious as "The Plumbers." The unit was to investigate the leaks of top-secret government documents, particularly the Pentagon Papers, to the press. The president considered this task critical to national security. Nixon said he wanted the unit headed up by a "real son of a bitch." He got the studious, zealous, and loyal-to-a-fault Bud Krogh instead. In that instant, Krogh was handed the job that would lead to one of the most famous conspiracies in presidential history and the demise of the Nixon administration. Integrity is Krogh's memoir of his experiences—of what really went on behind closed doors, of how a good man can lose his moral compass, of how exercising power without integrity can destroy a life. It also tells the moving story of how he turned his life back around. For anyone interested in the ethical challenges of leadership, or of professional life, Integrity is thought-provoking and inspiring reading.


Book Synopsis Integrity by : Egil Krogh

Download or read book Integrity written by Egil Krogh and published by PublicAffairs. This book was released on 2009-03-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1971, Egil "Bud" Krogh was summoned to a closed-door meeting by John Ehrlichman, his mentor and key confidant of President Richard Nixon, in a secluded office in the Western White House. Krogh thought he was walking into a meeting to discuss the drug control program launched on his most recent trip to South Vietnam. Instead, he was handed a file and the responsibility for the SIU, Special Investigations Unit, later to become notorious as "The Plumbers." The unit was to investigate the leaks of top-secret government documents, particularly the Pentagon Papers, to the press. The president considered this task critical to national security. Nixon said he wanted the unit headed up by a "real son of a bitch." He got the studious, zealous, and loyal-to-a-fault Bud Krogh instead. In that instant, Krogh was handed the job that would lead to one of the most famous conspiracies in presidential history and the demise of the Nixon administration. Integrity is Krogh's memoir of his experiences—of what really went on behind closed doors, of how a good man can lose his moral compass, of how exercising power without integrity can destroy a life. It also tells the moving story of how he turned his life back around. For anyone interested in the ethical challenges of leadership, or of professional life, Integrity is thought-provoking and inspiring reading.

The Power of Ethics

The Power of Ethics

Author: Susan Liautaud

Publisher: Simon & Schuster

Published: 2021-01-05

Total Pages: 304

ISBN-13: 1982132191

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The essential guide for ethical decision-making in the 21st century, The Power of Ethics depicts “ethical decision-making not in a nebulous philosophical space, but at the point where the rubber meets the road” (Michael Schur, producer and creator of The Good Place). It’s not your imagination: we’re living in a time of moral decline. Publicly, we’re bombarded with reports of government leaders acting against the welfare of their constituents; companies prioritizing profits over health, safety, and our best interests; and technology posing risks to society with few or no repercussions for those responsible. Personally, we may be conflicted about how much privacy to afford our children on the internet; how to make informed choices about our purchases and the companies we buy from; or how to handle misconduct we witness at home and at work. How do we find a way forward? Today’s ethical challenges are increasingly gray, often without a clear right or wrong solution, causing us to teeter on the edge of effective decision-making. With concentrated power structures, rapid advances in technology, and insufficient regulation to protect citizens and consumers, ethics are harder to understand than ever. But in The Power of Ethics, Susan Liautaud shows how ethics can be used to create a sea change of positive decisions that can ripple outward to our families, communities, workplaces, and the wider world—offering unprecedented opportunity for good. Drawing on two decades as an ethics advisor guiding corporations and leaders, academic institutions, nonprofit organizations, and students in her Stanford University ethics courses, Susan Liautaud provides clarity to blurry ethical questions, walking you through a straightforward, four-step process for ethical decision-making you can use every day. Liautaud also explains the six forces driving virtually every ethical choice we face. Exploring some of today’s most challenging ethics dilemmas and showing you how to develop a clear point of view, speak out with authority, make effective decisions, and contribute to a more ethical world for yourself and others, The Power of Ethics is the must-have ethics guide for the 21st century.


Book Synopsis The Power of Ethics by : Susan Liautaud

Download or read book The Power of Ethics written by Susan Liautaud and published by Simon & Schuster. This book was released on 2021-01-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential guide for ethical decision-making in the 21st century, The Power of Ethics depicts “ethical decision-making not in a nebulous philosophical space, but at the point where the rubber meets the road” (Michael Schur, producer and creator of The Good Place). It’s not your imagination: we’re living in a time of moral decline. Publicly, we’re bombarded with reports of government leaders acting against the welfare of their constituents; companies prioritizing profits over health, safety, and our best interests; and technology posing risks to society with few or no repercussions for those responsible. Personally, we may be conflicted about how much privacy to afford our children on the internet; how to make informed choices about our purchases and the companies we buy from; or how to handle misconduct we witness at home and at work. How do we find a way forward? Today’s ethical challenges are increasingly gray, often without a clear right or wrong solution, causing us to teeter on the edge of effective decision-making. With concentrated power structures, rapid advances in technology, and insufficient regulation to protect citizens and consumers, ethics are harder to understand than ever. But in The Power of Ethics, Susan Liautaud shows how ethics can be used to create a sea change of positive decisions that can ripple outward to our families, communities, workplaces, and the wider world—offering unprecedented opportunity for good. Drawing on two decades as an ethics advisor guiding corporations and leaders, academic institutions, nonprofit organizations, and students in her Stanford University ethics courses, Susan Liautaud provides clarity to blurry ethical questions, walking you through a straightforward, four-step process for ethical decision-making you can use every day. Liautaud also explains the six forces driving virtually every ethical choice we face. Exploring some of today’s most challenging ethics dilemmas and showing you how to develop a clear point of view, speak out with authority, make effective decisions, and contribute to a more ethical world for yourself and others, The Power of Ethics is the must-have ethics guide for the 21st century.

Good Ethics and Bad Choices

Good Ethics and Bad Choices

Author: Jennifer S. Blumenthal-Barby

Publisher: MIT Press

Published: 2021-08-03

Total Pages: 265

ISBN-13: 0262365308

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An analysis of how findings in behavioral economics challenge fundamental assumptions of medical ethics, integrating the latest research in both fields. Bioethicists have long argued for rational persuasion to help patients with medical decisions. But the findings of behavioral economics—popularized in Thaler and Sunstein’s Nudge and other books—show that arguments depending on rational thinking are unlikely to be successful and even that the idea of purely rational persuasion may be a fiction. In Good Ethics and Bad Choices, Jennifer Blumenthal-Barby examines how behavioral economics challenges some of the most fundamental tenets of medical ethics. She not only integrates the latest research from both fields but also provides examples of how physicians apply concepts of behavioral economics in practice. Blumenthal-Barby analyzes ethical issues raised by “nudging” patient decision making and argues that the practice can improve patient decisions, prevent harm, and perhaps enhance autonomy. She then offers a more detailed ethical analysis of further questions that arise, including whether nudging amounts to manipulation, to what extent and at what point these techniques should be used, when and how their use would be wrong, and whether transparency about their use is required. She provides a snapshot of nudging “in the weeds,” reporting on practices she observed in clinical settings including psychiatry, pediatric critical care, and oncology. Warning that there is no “single, simple account of the ethics of nudging,” Blumenthal-Barby offers a qualified defense, arguing that a nudge can be justified in part by the extent to which it makes patients better off.


Book Synopsis Good Ethics and Bad Choices by : Jennifer S. Blumenthal-Barby

Download or read book Good Ethics and Bad Choices written by Jennifer S. Blumenthal-Barby and published by MIT Press. This book was released on 2021-08-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of how findings in behavioral economics challenge fundamental assumptions of medical ethics, integrating the latest research in both fields. Bioethicists have long argued for rational persuasion to help patients with medical decisions. But the findings of behavioral economics—popularized in Thaler and Sunstein’s Nudge and other books—show that arguments depending on rational thinking are unlikely to be successful and even that the idea of purely rational persuasion may be a fiction. In Good Ethics and Bad Choices, Jennifer Blumenthal-Barby examines how behavioral economics challenges some of the most fundamental tenets of medical ethics. She not only integrates the latest research from both fields but also provides examples of how physicians apply concepts of behavioral economics in practice. Blumenthal-Barby analyzes ethical issues raised by “nudging” patient decision making and argues that the practice can improve patient decisions, prevent harm, and perhaps enhance autonomy. She then offers a more detailed ethical analysis of further questions that arise, including whether nudging amounts to manipulation, to what extent and at what point these techniques should be used, when and how their use would be wrong, and whether transparency about their use is required. She provides a snapshot of nudging “in the weeds,” reporting on practices she observed in clinical settings including psychiatry, pediatric critical care, and oncology. Warning that there is no “single, simple account of the ethics of nudging,” Blumenthal-Barby offers a qualified defense, arguing that a nudge can be justified in part by the extent to which it makes patients better off.

How Good People Make Tough Choices Rev Ed

How Good People Make Tough Choices Rev Ed

Author: Rushworth M. Kidder

Publisher: Harper Collins

Published: 2009-11-24

Total Pages: 242

ISBN-13: 0061968722

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This insightful and brilliant analysis of ethics teaches readers valuable skills in evaluating tough choices and arriving at sound conclusions. “A thought-provoking guide to enlightened and progressive personal behavior.” —Jimmy Carter An essential guide to ethical action updated for our challenging times, How Good People Make Tough Choices by Rushworth M. Kidder offers practical tools for dealing with the difficult moral dilemmas we face in our everyday lives. The founder and president of the Institute for Global Ethics, Dr. Kidder provides guidelines for making the important decisions in situations that may not be that clear cut—from most private and personal to the most public and global. Former U.S. senator and NBA legend Bill Bradley calls How Good People Make Tough Choices “a valuable guide to more informed and self-conscious moral judgments.”


Book Synopsis How Good People Make Tough Choices Rev Ed by : Rushworth M. Kidder

Download or read book How Good People Make Tough Choices Rev Ed written by Rushworth M. Kidder and published by Harper Collins. This book was released on 2009-11-24 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful and brilliant analysis of ethics teaches readers valuable skills in evaluating tough choices and arriving at sound conclusions. “A thought-provoking guide to enlightened and progressive personal behavior.” —Jimmy Carter An essential guide to ethical action updated for our challenging times, How Good People Make Tough Choices by Rushworth M. Kidder offers practical tools for dealing with the difficult moral dilemmas we face in our everyday lives. The founder and president of the Institute for Global Ethics, Dr. Kidder provides guidelines for making the important decisions in situations that may not be that clear cut—from most private and personal to the most public and global. Former U.S. senator and NBA legend Bill Bradley calls How Good People Make Tough Choices “a valuable guide to more informed and self-conscious moral judgments.”

Why It's OK to Make Bad Choices

Why It's OK to Make Bad Choices

Author: William Glod

Publisher: Routledge

Published: 2020-08-13

Total Pages: 158

ISBN-13: 1000062627

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If we are kind people, we care about others, including others who tend to hurt themselves. We all have friends or family members who have potential but squander or even ruin their lives from things like drug abuse, unwise spending decisions, or poor dietary habits. Concern for others often motivates us to endorse laws or private interventions meant to keep people from harming themselves even if that’s what they want to do in the moment. However, it is far from clear that such paternalistic measures are, on net, benign, and they tend to violate an understanding that we should let adults make their own decisions. In this little book, William Glod argues that it’s OK to allow people to make bad choices. It’s OK even if those choices risk causing a lot of harm. Most defenders of paternalism agree that some bad choices are not harmful enough to require laws to stop them. However, Glod goes further. He argues that some people might want – and deserve – the freedom to make truly bad choices because such freedom is the only way they can act responsibly. He also argues that some "bad" choices may not even be bad, even if we can't know with confidence a person's true desires. In addition, the book explores choices that are bad because they might impose high monetary costs on others, arguing that mandatory insurance may be a better solution than eliminating the choice. Finally, it explores the potential pitfalls of paternalistic laws and policies – and how unintended, costly consequences can sabotage the most well-intended plans. Key Features Introduces key concepts for understanding paternalism and freedom of choice for undergraduates and general readers Discusses how many of our preferences are not easily understood by others, and shows how assumptions of what our true preferences can often backfire Explores ways in which people may want the freedom to make mistakes Examines the unintended consequences and associated problems of many paternalistic laws and regulations


Book Synopsis Why It's OK to Make Bad Choices by : William Glod

Download or read book Why It's OK to Make Bad Choices written by William Glod and published by Routledge. This book was released on 2020-08-13 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: If we are kind people, we care about others, including others who tend to hurt themselves. We all have friends or family members who have potential but squander or even ruin their lives from things like drug abuse, unwise spending decisions, or poor dietary habits. Concern for others often motivates us to endorse laws or private interventions meant to keep people from harming themselves even if that’s what they want to do in the moment. However, it is far from clear that such paternalistic measures are, on net, benign, and they tend to violate an understanding that we should let adults make their own decisions. In this little book, William Glod argues that it’s OK to allow people to make bad choices. It’s OK even if those choices risk causing a lot of harm. Most defenders of paternalism agree that some bad choices are not harmful enough to require laws to stop them. However, Glod goes further. He argues that some people might want – and deserve – the freedom to make truly bad choices because such freedom is the only way they can act responsibly. He also argues that some "bad" choices may not even be bad, even if we can't know with confidence a person's true desires. In addition, the book explores choices that are bad because they might impose high monetary costs on others, arguing that mandatory insurance may be a better solution than eliminating the choice. Finally, it explores the potential pitfalls of paternalistic laws and policies – and how unintended, costly consequences can sabotage the most well-intended plans. Key Features Introduces key concepts for understanding paternalism and freedom of choice for undergraduates and general readers Discusses how many of our preferences are not easily understood by others, and shows how assumptions of what our true preferences can often backfire Explores ways in which people may want the freedom to make mistakes Examines the unintended consequences and associated problems of many paternalistic laws and regulations

Consuming Choices

Consuming Choices

Author: David T. Schwartz

Publisher: Rowman & Littlefield Publishers

Published: 2010-05-16

Total Pages: 150

ISBN-13: 1442204303

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Do consumers shoulder some culpability for unethical and immoral practices associated with products they purchase? To answer, David T. Schwartz provides the most detailed philosophical exploration to date on consumer ethics. He utilizes historical and fictional examples to illustrate the types of wrongdoing currently implicated by consumer products in this age of globalization, offers a clear description of the relevant moral theories and important ethical concepts, and provides concrete suggestions on how to be a more ethical consumer.


Book Synopsis Consuming Choices by : David T. Schwartz

Download or read book Consuming Choices written by David T. Schwartz and published by Rowman & Littlefield Publishers. This book was released on 2010-05-16 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do consumers shoulder some culpability for unethical and immoral practices associated with products they purchase? To answer, David T. Schwartz provides the most detailed philosophical exploration to date on consumer ethics. He utilizes historical and fictional examples to illustrate the types of wrongdoing currently implicated by consumer products in this age of globalization, offers a clear description of the relevant moral theories and important ethical concepts, and provides concrete suggestions on how to be a more ethical consumer.

Moral Choices

Moral Choices

Author: Scott Rae

Publisher: Zondervan Academic

Published: 2009-12-15

Total Pages: 277

ISBN-13: 0310323231

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With its unique union of theory and application and its well-organized, easy-to-use design, Moral Choices has earned its place as the standard text for college ethics courses. This third edition offers extensive updates, revisions, and brand new material, all designed to help students develop a sound and current basis for making ethical decisions in today's complex postmodern culture. Moral Choices outlines the distinctive elements of Christian ethics while avoiding undue dogmatism. The book also introduces other ethical systems and their key proponents, including Plato, Aristotle, Augustine, Aquinas, and Kant. After describing a seven-step procedure for tackling ethical dilemmas, author Scott Rae uses case studies to help students think critically and biblically about ? Abortion ? Reproductive Technologies ? Euthanasia ? Capital Punishment ? Sexual Ethics ? The Morality of War ? Genetic Technologies and Human Cloning ? NEW: Ethics and Economics New features include online resources for instructors; a chapter covering global capitalism, environmental ethics, and business ethics; new material on bioethics and on stem cell and embryo research; discussion questions at the end of each chapter; and sidebars with case studies.


Book Synopsis Moral Choices by : Scott Rae

Download or read book Moral Choices written by Scott Rae and published by Zondervan Academic. This book was released on 2009-12-15 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: With its unique union of theory and application and its well-organized, easy-to-use design, Moral Choices has earned its place as the standard text for college ethics courses. This third edition offers extensive updates, revisions, and brand new material, all designed to help students develop a sound and current basis for making ethical decisions in today's complex postmodern culture. Moral Choices outlines the distinctive elements of Christian ethics while avoiding undue dogmatism. The book also introduces other ethical systems and their key proponents, including Plato, Aristotle, Augustine, Aquinas, and Kant. After describing a seven-step procedure for tackling ethical dilemmas, author Scott Rae uses case studies to help students think critically and biblically about ? Abortion ? Reproductive Technologies ? Euthanasia ? Capital Punishment ? Sexual Ethics ? The Morality of War ? Genetic Technologies and Human Cloning ? NEW: Ethics and Economics New features include online resources for instructors; a chapter covering global capitalism, environmental ethics, and business ethics; new material on bioethics and on stem cell and embryo research; discussion questions at the end of each chapter; and sidebars with case studies.

How to Make Good Decisions and Be Right All the Time

How to Make Good Decisions and Be Right All the Time

Author: Iain King

Publisher: Bloomsbury Publishing

Published: 2008-10-16

Total Pages: 256

ISBN-13: 1441186700

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A compelling guide to ethical thinking for everyday life In How to Make Good Decisions and Be Right All the Time Iain King presents an introduction to moral philosophy from the ancient Greeks to the Enlightenment and beyond. He argues that right and wrong need a Newtonian revolution so that they are no longer a matter of judgment or guesswork and presents a system of simple formulas for solving difficult moral quandaries. Clearly argued, the book combines new ideas with old and rips apart traditional tenets of morality, dismantling even the golden rule that you should "do unto others as you would have done unto you." In their place, the author constructs a new, comprehensive system of ethics, identifying the basic DNA of right and wrong and offering clear advice on how to be good in today's complicated and challenging world. Sometimes controversial and thoroughly engaging throughout, How to Make Good Decisions and Be Right All the Time is required reading for anyone with a difficult decision to make.


Book Synopsis How to Make Good Decisions and Be Right All the Time by : Iain King

Download or read book How to Make Good Decisions and Be Right All the Time written by Iain King and published by Bloomsbury Publishing. This book was released on 2008-10-16 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compelling guide to ethical thinking for everyday life In How to Make Good Decisions and Be Right All the Time Iain King presents an introduction to moral philosophy from the ancient Greeks to the Enlightenment and beyond. He argues that right and wrong need a Newtonian revolution so that they are no longer a matter of judgment or guesswork and presents a system of simple formulas for solving difficult moral quandaries. Clearly argued, the book combines new ideas with old and rips apart traditional tenets of morality, dismantling even the golden rule that you should "do unto others as you would have done unto you." In their place, the author constructs a new, comprehensive system of ethics, identifying the basic DNA of right and wrong and offering clear advice on how to be good in today's complicated and challenging world. Sometimes controversial and thoroughly engaging throughout, How to Make Good Decisions and Be Right All the Time is required reading for anyone with a difficult decision to make.

Good: An Introduction to Ethics in Graphic Design

Good: An Introduction to Ethics in Graphic Design

Author: Lucienne Roberts

Publisher: Bloomsbury Publishing

Published: 2019-01-10

Total Pages: 200

ISBN-13: 1350035262

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Consider this simple conundrum: is it possible to be a bad good designer or a good bad designer for that matter? If the answer is yes then which is preferable and what does this reveal about the relationship between ethics and design practice? Good: An Introduction to Ethics in Graphic Design seeks to answer these questions. Graphic design is in ethical flux. Good comes at a time of growing disenchantment with style-led design solutions and the pursuit of self-expression alone and yet vacuous design judgements are still made without any real analysis of the criteria used. The terms good and bad are repeatedly applied without qualification whilst the relationship between personal and professional ethics is far too contentious to do any more than give cursory consideration. Despite recent manifestos and themed publications on design for good graphic designers have yet to examine what such terms really mean: in a time of relativism it has been far too divisive to do so. Good takes philosophy as its starting point but is not a philosophy book. It seeks to marry abstract ideas with practical application, removing some of the mystique that surrounds philosophy and highlighting its relevance for us all. Designers are people. This book seeks to engage designers in a debate about their profession and in an analysis of their value and worth. The decisions we make define us, in our ethical choices we reveal who we are.


Book Synopsis Good: An Introduction to Ethics in Graphic Design by : Lucienne Roberts

Download or read book Good: An Introduction to Ethics in Graphic Design written by Lucienne Roberts and published by Bloomsbury Publishing. This book was released on 2019-01-10 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consider this simple conundrum: is it possible to be a bad good designer or a good bad designer for that matter? If the answer is yes then which is preferable and what does this reveal about the relationship between ethics and design practice? Good: An Introduction to Ethics in Graphic Design seeks to answer these questions. Graphic design is in ethical flux. Good comes at a time of growing disenchantment with style-led design solutions and the pursuit of self-expression alone and yet vacuous design judgements are still made without any real analysis of the criteria used. The terms good and bad are repeatedly applied without qualification whilst the relationship between personal and professional ethics is far too contentious to do any more than give cursory consideration. Despite recent manifestos and themed publications on design for good graphic designers have yet to examine what such terms really mean: in a time of relativism it has been far too divisive to do so. Good takes philosophy as its starting point but is not a philosophy book. It seeks to marry abstract ideas with practical application, removing some of the mystique that surrounds philosophy and highlighting its relevance for us all. Designers are people. This book seeks to engage designers in a debate about their profession and in an analysis of their value and worth. The decisions we make define us, in our ethical choices we reveal who we are.