How wallapop increase App Install Conversion rate?

Wallapop is a free, mobile virtual flea market app for Android devices. It allows you to buy and sell exceptional items in your neighborhood. Moreover, Wallapop is available everywhere to download and use for entirely free of cost.

Essentially, buying and selling, local on Wallapop is quite better than any garage sale, and it is opened for 24/7. Here are most supported cities:- NewYork, Chicago, Washington DC, Philadelphia, Miami, Boston, Houston, Dallas, Austin, St. Louis, Los Angeles, San Diego, & San Francisco.

Make Money by Selling those things which you Don’t Use!


Wallapop is the quite easy, fast and free platform which allows you to sell almost anything you like! All you need to do is just take a picture and list it on Wallapop, and that’s all. The product which you uploaded will instantly available to the buyers in your local area.

Discover & Buy Great New Stuff!

Wallapop lets you discover new stuff at reasonable prices. Everything available on the Wallapop is displayed according to how fast you can get them at your doorstep. You can chat with sellers, meet them locally and negotiate the prices if in case your seller allows you to do that.

You can make money and save money on exceptional items. Moreover, there are no delivery charges, wait times, misleading descriptions, time-consuming returns and much more. You can even find products according to the categories which include children, sports, electronics, smartphones, tablets and much more.

Strategies which will help you Increase App Install Conversion Rates for Wallapop!

Our strategy for increasing app install conversion rates for Wallapop is based on two overarching tests.

i) Focus on Redesigning the Product page.
ii) Focus on Optimising the winning store.

1. Focus on Redesigning the Product Page based on Best Practices within the e-Commerce Industry

Well, the goal of our first test is to get a quick win by completely redesigning Wallapop’s App Store Product page based on best practices.

Test 1:- Hypothesis

You can increase App Install Conversion rates by redesigning Wallapop’s first impression frame by four best practices.

i) Lifestyle & Feature-Oriented Design Strategy

Screenshots are the most impactful asset in an App Store Product page, and here we’ve classified screenshots into three overarching types, and these are- feature-oriented, lifestyle-oriented, as well as art-oriented.

Also, we have conveyed the app utility and raise interest as we have decided to utilize a hybrid design or lifestyle and feature-oriented aspects.

ii) Screenshot Captions

This test shows that the visitors do not spend a lot of time or effort in attempting to understand app screenshots fully. One more way to make screenshots more quickly intelligible, and enhance the odds that visitors absorb the messaging, is via adding short and precise captions.

iii) Panoramic Gallery

A panoramic screenshot gallery is often used to encourage users to scroll through the Gallery set. Panoramic galleries basically arouse concern as the visitors generally want to see the ‘entire’ image.

We decided to utilize panoramic Gallery images for the first two screenshots to create a holistic First Impression Frame that encouraged Gallery engagement.

iv) Branded Elements

One of the most crucial factors in App Marketing is designing marketing assets which speak the same language as a company’s brand. Now, to achieve this by you have to incorporate a brand’s logo and colors from a brand’s palette.

Test 2: Increase Exploration Rate and Optimise Gallery Conversion Rate

The second test was to optimize Wallapop’s App Store Product Page by implementing insights from the test while testing new messaging. More specifically, you have seen in experiment 1 that we were highly successful at converting Exploring Visitors. So here we have increased the exploration rate to convert more exploring visitors.


i) “Chat” Variation: Characterise app utility for the buyer by lifestyle-oriented screenshots will automatically increase your Gallery scroll as well as Decisive CVR.

ii) “Product Collage” Variation: Depicting app utility for both buyers as well as sellers by portraying inventory variety will enhance your Gallery scroll as well as Decisive CVR.

Results of Text 2

The Chat Variation will create the best First Impression in all the metrics, which lifts off the Decisive Install Rate by 12%. Moreover, you will get the hype of 2% in Exploration Rate, and you’ll get Explorer Install Rate by 14%.

Apart from this, if you’re using iPhone 5 & iPhone 4, you know that the screen frames are quite smaller which can cut out the parts of the First Impression Frame. The messaging in the First Impression Frame for the Chat Variation as well as the Product Collage Variation were not affected or harmed by the smaller screens; however, messaging in the First Impression Frame for the Control Variation was distributed.

Here are the changes which you can see to the First Impression Frame for the Control Variation on small screens are as follows:-

● The brand is not Visible at all.
● Application functionality is not precise, as both of the captions that explain it are pushed outside of the First Impression Frame.

The Bottom Line

Undoubtedly, ASO or App Store Optimisation is a never-ending process. In this article we covered the essential points you need to take care of when designing and implementing an ASO strategy for your mobile app or game.

In the test, we have seen that keyword optimization is essential. So, always try to conduct in-depth research, come up with an extensive list of keywords. Moreover, you have to take care of the visual assets and the videos, as they play a significant role in the Conversion Rate to Install. Try to stay close to your customers and provide them the best in-app experience if you want them to leave positive feedbacks.

Does the above guide helpful? Now, if you still have any queries or suggestions then do enlighten them in the comment section.

Leave a Comment